As creative director of Hauser Lacour, Stolberg consulted Hyundai during a period of transformation of repositioning itself in Europe. The most competitive autmotive market in the world being Europe.

Stolberg and team sharpened and redefined their brand values and target group. The results of this strategic reset were the foundation of a new photography style. We consulted the client with ongoing strategic support for upcoming product launches, graphic frame work, tone of voice and photography. A powerful vignette film on their new positioning was created. The results were made accessible via an online brand guide for the most effecive promotion of the new positioning.

As creative director of Hauser Lacour, Stolberg consulted Hyundai during a period of transformation of repositioning iself in Europe the most competitive autmotive market in the world – Europe.

Stolberg and team sharpened and redefined the brands values and its target group. The results of this strategic reset were the foundation for a new image style. We consulted the client with ongoing strategic support for upcoming product launches, tone of voice and photography. A powerful film and online guide was created accessible to all markets promoting the new positioning.

As creative director of Hauser Lacour, Stolberg consulted Hyundai during a period of transformation of repositioning iself in Europe the most competitive autmotive market in the world – Europe.

Stolberg and team sharpened and redefined the brands values and its target group. The results of this strategic reset were the foundation for a new image style. We consulted the client with ongoing strategic support for upcoming product launches, tone of voice and photography. A powerful film and online guide was created accessible to all markets promoting the new positioning.

Product Photography
A new image style was introduced with the characteristic of being approachable and overall with a more relevant positioning to its audience. It resulted in images which featured enhanced interaction with the product and people. Images were set in modern architectural backdrops which resemble cities around Europe.  

Photographer: Simon Pushmann.

Product Photography
A newly defined concept of being more approachable and relevant to its audience resulted in an image style which featured enhanced interaction with the product. Images were set in architectural backdrops which resembles cities around Europe.  

Photographer: Simon Pushmann.

Product Photography
A newly defined concept of being more approachable and relevant to its audience resulted in an image style which featured enhanced interaction with the product. Images were set in architectural backdrops which resembles cities around Europe.  

Photographer: Simon Pushmann.

Agency Consistency Guide
The newly defined positioning including a new photography style and brand behaviour needed to be effectively and coherently communicated internally and rolled out.  We built an online tool for Hyundai Motor Europe which would allow central management and dynamic development of the brand.

Agency Consistency Guide
The newly defined positioning including its photography style and brand behaviour needed to be effectively and coherently communicated internally.  We built an online tool for Hyundai Motor Europe which would allow for central management and dynamic development of the brand.

Agency Consistency Guide
The newly defined positioning including its photography style and brand behaviour needed to be effectively and coherently communicated internally.  We built an online tool for Hyundai Motor Europe which would allow for central management and dynamic development of the brand.