Hy-01.1

Modern Premium
in Europe

Modern Premium
in Europe

Modern Premium
in Europe

Modern Premium
in Europe

As creative director of Hauser Lacour, Stolberg consulted Hyundai during a period of transformation of repositioning iself in Europe the most competitive autmotive market in the world – Europe.

Stolberg and team sharpened and redefined the brands values and its target group. The results of this strategic reset were the foundation for a new image style. We consulted the client with ongoing strategic support for upcoming product launches, tone of voice and photography. A powerful film and online guide was created accessible to all markets promoting the new positioning.

As creative director of Hauser Lacour, Stolberg consulted Hyundai during a period of transformation of repositioning iself in Europe the most competitive autmotive market in the world – Europe.

Stolberg and team sharpened and redefined the brands values and its target group. The results of this strategic reset were the foundation for a new image style. We consulted the client with ongoing strategic support for upcoming product launches, tone of voice and photography. A powerful film and online guide was created accessible to all markets promoting the new positioning.

As creative director of Hauser Lacour, Stolberg consulted Hyundai during a period of transformation of repositioning iself in Europe the most competitive autmotive market in the world – Europe.

Stolberg and team sharpened and redefined the brands values and its target group. The results of this strategic reset were the foundation for a new image style. We consulted the client with ongoing strategic support for upcoming product launches, tone of voice and photography. A powerful film and online guide was created accessible to all markets promoting the new positioning.

Product Photography
A newly defined concept of being more approachable and relevant to its audience resulted in an image style which featured enhanced interaction with the product. Images were set in architectural backdrops which resembles cities around Europe.  

Photographer: Simon Pushmann.

 

Product Photography
A newly defined concept of being more approachable and relevant to its audience resulted in an image style which featured enhanced interaction with the product. Images were set in architectural backdrops which resembles cities around Europe.  

Photographer: Simon Pushmann.


Product Photography
A newly defined concept of being more approachable and relevant to its audience resulted in an image style which featured enhanced interaction with the product. Images were set in architectural backdrops which resembles cities around Europe.  

Photographer: Simon Pushmann.

 

Agency Consistency Guide
The newly defined positioning including its photography style and brand behaviour needed to be effectively and coherently communicated internally.  We built an online tool for Hyundai Motor Europe which would allow for central management and dynamic development of the brand.

 

Agency Consistency Guide
The newly defined positioning including its photography style and brand behaviour needed to be effectively and coherently communicated internally.  We built an online tool for Hyundai Motor Europe which would allow for central management and dynamic development of the brand.

 

Agency Consistency Guide
The newly defined positioning including its photography style and brand behaviour needed to be effectively and coherently communicated internally.  We built an online tool for Hyundai Motor Europe which would allow for central management and dynamic development of the brand.

 

HYUNDAi_web_v3_3

Graphic Framework
We devised a system of strategic and tactical ads. Hereby clarifying how information was to be treated in a coherent manner so that local markets and dealers would be flexible, but adhere to a coherent visual brand language.
We created 14 advertising formats including documentation and ready made templates. 
 


Graphic Framework
We devised a system of strategic and tactical ads. Hereby clarifying how information was to be treated in a coherent manner so that local markets and dealers would be flexible, but adhere to a coherent visual brand language. We created 14 advertising formats including documentation and ready made templates. 
 


Graphic Framework
We devised a system of strategic and tactical ads. Hereby clarifying how information was to be treated in a coherent manner so that local markets and dealers would be flexible, but adhere to a coherent visual brand language.
We created 14 advertising formats including documentation and ready made templates.


Selected Works

PaganiCorporate Design

FourCorporate Design

HyundaiPositioning

BarandeEditorial

HagerCorporate Design

Contact:
studio@christophstolberg.com
+44 7944 299 534

© All rights reserved. Stolberg Ltd. if not otherwise stated

Contact:
studio@christophstolberg.com
+44 7944 299 534

© All rights reserved. Stolberg Ltd. if not otherwise stated

Contact:
studio@christophstolberg.com
+44 7944 299 534

© All rights reserved. Stolberg Ltd. if not otherwise stated

Contact:
studio@christophstolberg.com
+44 7944 299 534

© All rights reserved. Stolberg Ltd. if not otherwise stated

Contact:
studio@christophstolberg.com
+44 7944 299 534

© All rights reserved.
Stolberg Ltd. if not otherwise stated