karhu_keyvisual2

Bear Beer
Repositioned

Four
Frankfurt

Four
Frankfurt

Four
Frankfurt

Karhu is a Finnish beer brand owned by the Sinebrychoff brewery, part of the Carlsberg Group. Karhu, meaning bear in Finnish is renowned for its strong taste.

With growth of a complex portfolio of offerings and in light of a newly defined positioning, our objective was to bring a greater sense of order to the packaging range, make it more impactful and contemporary but crucially make it easy to navigate at retail level. We defined stories for each SKU infusing a sense of story telling into the brand.

Deutsche Bank Areal is a 1.6 hectares area in the city centre of Frankfurt where a complex of 4 towers will be constructed. Besides 50% offices, there will be 600 appartments, 2 lifestyle hotels, retail and restaurants will create a lively hot-spot.

As creative director of Hauser Lacour I was repsonsible of the overall creative output, creating concepts, managing the team and presentations to the client. We created a modular and adaptable identity which would represent the anticpated diversity and liveliness of the development.

The team was a collaboration between Hauser Lacour, Frankfurt and Holger Jacobs of Mind Design in London. 

Deutsche Bank Areal is a 1.6 hectares area in the city centre of Frankfurt where a complex of 4 towers will be constructed. Besides 50% offices, there will be 600 appartments, 2 lifestyle hotels, retail and restaurants will create a lively hot-spot.

As creative director of Hauser Lacour I was responsible of the overall creative output, creating concepts, managing the team and presentations to the client. We created a modular and adaptable identity which would represent the anticpated diversity and liveliness of the development.

The team was a collaboration between Hauser Lacour, Frankfurt and Holger Jacobs of Mind Design in London. 

Deutsche Bank Areal is a 1.6 hectares area in the city centre of Frankfurt where a complex of 4 towers will be constructed. Besides 50% offices, there will be 600 appartments, 2 lifestyle hotels, retail and restaurants will create a lively hot-spot.

As creative director of Hauser Lacour I was responsible of the overall creative output, creating concepts, managing the team and presentations to the client. We created a modular and adaptable identity which would represent the anticpated diversity and liveliness of the development.

The team was a collaboration between Hauser Lacour, Frankfurt and Holger Jacobs of Mind Design in London. 

In the centre of Frankfurt a complex of 4 towers will be constructed with offices, 600 appartments, 2 life style hotels, retail and restaurants.

As creative director of Hauser Lacour I was responsible of the overall creative output, creating concepts, managing the team and presentations to the client.
We created a modular and adaptable identity which would represent the diversity and liveliness of the development.

KARHU_shrink_top
KARHU_shrink_side
Karhu_tray_5.3
tray_5.3

With the new positioning in mind we created more space and therefore gave more importance to the stories of the brand through back of pack stories. The bear icon was invested with new relevance and meaning becoming more of a focus and more integrated into the pack design.


A_50cl_BOP_450
180601_keyvisual_karhu_expl

Exploration Special Beers
For special beers we created a distinct new design based on the newly created brand identity system. We introduced new colours, a seal and dedicated back of pack stories. With three new propositions the pillar was successfully relaunched.

Karhu_Craft_cans line-up

A Bear Reborn
We developed a new Craft beer proposition for Karhu. We’ve tasked a finnish artists to create a different and contemporary reimagining of the famous and much-loved Bear logo. The colours were inverted leading to a white pack with an overall simple and immediate design. We created a dedicated back of pack story. 

Karhu_Craft_Spelti_cans-line-up

Selected Works

FourCorporate Design

TrokariPackaging Design

Karhu AuthenticityPackaging and Identity Design

Dragon RougeEditorial Design

HagerCorporate Design

BarandeEditorial

HyundaiPositioning

Acne PaperEditorial

PaganiCorporate Design

Contact:
studio@christophstolberg.com
+44 7944 299 534

© All rights reserved. Stolberg Ltd. if not otherwise stated

Contact:
studio@christophstolberg.com
+44 7944 299 534

© All rights reserved. Stolberg Ltd. if not otherwise stated

Contact:
studio@christophstolberg.com
+44 7944 299 534

© All rights reserved. Stolberg Ltd. if not otherwise stated

Contact:
studio@christophstolberg.com
+44 7944 299 534

© All rights reserved. Stolberg Ltd. if not otherwise stated

Contact:
studio@christophstolberg.com
+44 7944 299 534

© All rights reserved.
Stolberg Ltd. if not otherwise stated