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Trokari
Long Drink

Four
Frankfurt

Four
Frankfurt

Four
Frankfurt

Not widely known outside Finnland the ready-to-drink Finish lonkero or “Long Drink” is very popular and widely available in Finnish liquor stores. One will find it even in restaurants or saunas with only few drinks to choose from. The Finnish Long Drink was first produced by Hartwall for the 1952 Summer Olympics.

As creative director for McCabe Brands I managed the design process from comissioning illustration until completion together with strategy director Pearse McCabe. Illustration Tobias Hall.

Deutsche Bank Areal is a 1.6 hectares area in the city centre of Frankfurt where a complex of 4 towers will be constructed. Besides 50% offices, there will be 600 appartments, 2 lifestyle hotels, retail and restaurants will create a lively hot-spot.

As creative director of Hauser Lacour I was repsonsible of the overall creative output, creating concepts, managing the team and presentations to the client. We created a modular and adaptable identity which would represent the anticpated diversity and liveliness of the development.

The team was a collaboration between Hauser Lacour, Frankfurt and Holger Jacobs of Mind Design in London. 

Deutsche Bank Areal is a 1.6 hectares area in the city centre of Frankfurt where a complex of 4 towers will be constructed. Besides 50% offices, there will be 600 appartments, 2 lifestyle hotels, retail and restaurants will create a lively hot-spot.

As creative director of Hauser Lacour I was responsible of the overall creative output, creating concepts, managing the team and presentations to the client. We created a modular and adaptable identity which would represent the anticpated diversity and liveliness of the development.

The team was a collaboration between Hauser Lacour, Frankfurt and Holger Jacobs of Mind Design in London. 

Deutsche Bank Areal is a 1.6 hectares area in the city centre of Frankfurt where a complex of 4 towers will be constructed. Besides 50% offices, there will be 600 appartments, 2 lifestyle hotels, retail and restaurants will create a lively hot-spot.

As creative director of Hauser Lacour I was responsible of the overall creative output, creating concepts, managing the team and presentations to the client. We created a modular and adaptable identity which would represent the anticpated diversity and liveliness of the development.

The team was a collaboration between Hauser Lacour, Frankfurt and Holger Jacobs of Mind Design in London. 

In the centre of Frankfurt a complex of 4 towers will be constructed with offices, 600 appartments, 2 life style hotels, retail and restaurants.

As creative director of Hauser Lacour I was responsible of the overall creative output, creating concepts, managing the team and presentations to the client.
We created a modular and adaptable identity which would represent the diversity and liveliness of the development.

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Based on in-depth research in this category we identified consumers desired products which have a level of naturality, are of premium quality and are appropriate for lifestyle occasions. 

With creation of a new brand of Long Drink we connected with these consumers injecting new excitment into the Lonkero category. Sales figures were beyond expectations.

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Selected Works

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Acne PaperEditorial

PaganiCorporate Design

Contact:
studio@christophstolberg.com
+44 7944 299 534

© All rights reserved. Stolberg Ltd. if not otherwise stated

Contact:
studio@christophstolberg.com
+44 7944 299 534

© All rights reserved. Stolberg Ltd. if not otherwise stated

Contact:
studio@christophstolberg.com
+44 7944 299 534

© All rights reserved. Stolberg Ltd. if not otherwise stated

Contact:
studio@christophstolberg.com
+44 7944 299 534

© All rights reserved. Stolberg Ltd. if not otherwise stated

Contact:
studio@christophstolberg.com
+44 7944 299 534

© All rights reserved.
Stolberg Ltd. if not otherwise stated