Confident &
Conversational
Confident &
Conversational
Confident &
Conversational
Confident &
Conversational
Hager Group is a leading supplier of solutions and services for electrical installations in residential, commercial and industrial buildings. Founded in 1952 it employs 11.400 people and has a turn over of 1.9 billion Euros, 25 production sites in 134 countries.
As creative director of Hauser Lacour, Stolberg managed the redesign and implementation of Hager Group and sub brands. His role was ensuring high quality output of the agency, delivering the work on budget and on time for the client.
Stolberg delivered design solutions and successfully implemented the identity across a large number of key touch points with team and in close collaboration with partner Stefan Hauser.
Hager Group is a leading supplier of solutions and services for electrical installations in residential, commercial and industrial buildings. Founded in 1952 it employs 11.400 people and has a turn over of 1.9 billion Euros, 25 production sites in 134 countries.
As creative director of Hauser Lacour, Stolberg worked 2 years on the redesign and implementation of Hager Group and its brands. His role was ensuring the creative output of the agency, delivering the work on budget and on time. Concept and pilot projects were created within swift 8 months. He worked closely with 3 project managers and in close collaboration with partner Stefan Hauser.
Hager Group is a leading supplier of solutions and services for electrical installations in residential, commercial and industrial buildings. Founded in 1952 it employs 11.400 people and has a turn over of 1.9 billion Euros, 25 production sites in 134 countries.
Hager Group is a leading supplier of solutions and services for electrical installations in residential, commercial and industrial buildings. Founded in 1952 it employs 11.400 people and has a turn over of 1.9 billion Euros, 25 production sites in 134 countries.
Deliverables
Brand strategy
Brand architecture
Brand design
Image language
Implementation
As creative director of Hauser Lacour, Stolberg worked 2 years on the redesign and implementation of Hager Group and its brands. His role was ensuring the creative output of the agency, delivering the work on budget and on time. Concept and pilot projects were created within 8 months. He worked closely with 3 project managers and in close collaboration with partner Stefan Hauser. This was very much a team effort!
As creative director of Hauser Lacour, Stolberg worked 2 years on the redesign and implementation of Hager Group and its brands. His role was ensuring the creative output of the agency, delivering the work on budget and on time. Concept and pilot projects were created within 8 months. He worked closely with 3 project managers and in close collaboration with partner Stefan Hauser.
Brand Strategy
Hager has been in the residential electric installation business for over 50 years. With digital connectivity and smart homes on the rise end consumers are increasingly empowered. Communication and services needed to adapt. The new identity expands on these shifts in the market.
Brand Strategy
Hager has been in the residential electric installation business for over 50 years. With digital connectivity and smart homes on the rise end consumers are increasingly empowered. Communication and services needed to adapt. The new identity expands on these shifts in the market.
Hager Group has a portfolio of master brands of which Hager the offer brand is lead. The brief was to create an overarching system across all brands that would deliver visual coherence yet without sacrificing established identities and heritage.
Hager Group has a portfolio of master brands of which Hager the offer brand is lead. Brief was to create an overarching system that would deliver visual coherence yet without sacrificing grown identities and heritage.
Hager Group consists of a portfolio of master brands which represent the diverse expertise of the group. We created an overarching system that would simplify touchpoints across the portfolio of brands and visually harmonise them.
Hager Group consists of a portfolio of master brands which represent the diverse expertise of the group. Based on Hager master brand our brief was to create an overarching system that would deliver visual coherence across brands not sacrificing established identities and their heritage.
By sharpening brand values we defined a new image styling which lead to distinctive, approachable and conversational style of images. These are applied across all brands with contents changing according to topics and target audiences.
Sharpening brand values we defined a new image styling which lead to a brand distinctive, approachable and conversational style of images. These are applied across all brands with contents changing according to topics and target audiences.
At trade show 'Light and Building 2015' the new design was launched and visible for the first time in its entirety to customers. Bringing the brand to life in space went along side newly designed brochures and website. We implemented the brand via pilot projects testing feasibility during the process.
At trade show 'Light and Building 2015' the new design was launched and became visible for the first time in its entirety to customers. Bringing the brand to life in space went along side newly designed brochures and websites. We implemented the brand via pilot projects testing feasibility during the process.
At trade show 'Light and Building 2015' the new design was launched and became visible for the first time in its entirety to customers. Bringing the brand to life in space went along side newly designed brochures and websites. We implemented the brand via pilot projects testing feasibility during the process.
Selected Works
Jorinde Voigt: ShiftBook Design
FourCorporate Design
TrokariPackaging Design
HagerCorporate Design
Eyewitness 1917Book Design
Karhu AuthenticityPackaging and Identity Design
BarandeBook Design
HyundaiPositioning
David Nolan – Jonathan MeeseBook Design
Acne PaperEditorial
Dragon RougeBook Design
PaganiCorporate Design
SanadCorporate Design
GenesisCorporate Design
Contact:
studio@christophstolberg.com
© All rights reserved 2020 Stolberg Ltd. if not otherwise stated
Contact:
studio@christophstolberg.com
+44 7944 299 534
© All rights reserved. Stolberg Ltd. if not otherwise stated
Contact:
studio@christophstolberg.com
+44 7944 299 534
© All rights reserved. Stolberg Ltd. if not otherwise stated
Contact:
studio@christophstolberg.com
+44 7944 299 534
© All rights reserved. Stolberg Ltd. if not otherwise stated
Contact:
studio@christophstolberg.com
+44 7944 299 534
© All rights reserved.
Stolberg Ltd. if not otherwise stated