Hager – Stolberg

Confident &
Conversational

Hager Group is a leading supplier of solutions and services for electrical installations in residential, commercial and industrial buildings. Founded in 1952 it employs 11.400 people and has a turn over of 1.9 billion Euros, 25 production sites in 134 countries.

As creative director of Hauser Lacour, Stolberg managed the redesign and implementation of Hager Group and sub brands. His role was ensuring high quality output of the agency, delivering the work on budget and on time for the client.

Stolberg delivered design solutions and successfully implemented the identity across a large number of key touch points with team and in close collaboration with partner Stefan Hauser.

As creative director of Hauser Lacour, Stolberg worked 2 years on the redesign and implementation of Hager Group and its brands. His role was ensuring the creative output of the agency, delivering the work on budget and on time. Concept and pilot projects were created within swift 8 months. He worked closely with 3 project managers and in close collaboration with partner Stefan Hauser.

Deliverables

Brand strategy
Brand architecture
Brand design
Image language
Implementation

As creative director of Hauser Lacour, Stolberg worked 2 years on the redesign and implementation of Hager Group and its brands. His role was ensuring the creative output of the agency, delivering the work on budget and on time. Concept and pilot projects were created within 8 months. He worked closely with 3 project managers and in close collaboration with partner Stefan Hauser. This was very much a team effort!

As creative director of Hauser Lacour, Stolberg worked 2 years on the redesign and implementation of Hager Group and its brands. His role was ensuring the creative output of the agency, delivering the work on budget and on time. Concept and pilot projects were created within 8 months. He worked closely with 3 project managers and in close collaboration with partner Stefan Hauser.

Brand Strategy

New Audiences

Hager has been in the residential electric installation business for over 50 years. With digital connectivity and smart homes on the rise end consumers are increasingly empowered. Communication and services needed to adapt. The new identity expands on these shifts in the market.

Brand Strategy

New Audiences

Brand Architecture

Family of brands

Hager Group has a portfolio of master brands of which Hager the offer brand is lead. The brief was to create an overarching system across all brands that would deliver visual coherence yet without sacrificing established identities and heritage.

Brand Architecture

Family of brands

Hager Group has a portfolio of master brands of which Hager the offer brand is lead. Brief was to create an overarching system that would deliver visual coherence yet without sacrificing grown identities and heritage.

CORPORATE DESIGN

Systematic Harmony

Hager Group consists of a portfolio of master brands which represent the diverse expertise of the group. We created an overarching system that would simplify touchpoints across the portfolio of brands and visually harmonise them.

CORPORATE DESIGN

Systematic Harmony

Hager Group consists of a portfolio of master brands which represent the diverse expertise of the group. Based on Hager master brand our brief was to create an overarching system that would deliver visual coherence across brands not sacrificing established identities and their heritage.

IMAGE LANGUAGE

Simple, Smart, Authentic

By sharpening brand values we defined a new image styling which lead to distinctive, approachable and conversational style of images. These are applied across all brands with contents changing according to topics and target audiences.

IMAGE LANGUAGE

Simple, Smart, Authentic

Sharpening brand values we defined a new image styling which lead to a brand distinctive, approachable and conversational style of images. These are applied across all brands with contents changing according to topics and target audiences.

IMPLEMENTATION

Hager And...

At trade show 'Light and Building 2015' the new design was launched and visible for the first time in its entirety to customers. Bringing the brand to life in space went along side newly designed brochures and website. We implemented the brand via pilot projects testing feasibility during the process.

IMPLEMENTATION

Hager And...

At trade show 'Light and Building 2015' the new design was launched and became visible for the first time in its entirety to customers. Bringing the brand to life in space went along side newly designed brochures and websites. We implemented the brand via pilot projects testing feasibility during the process.